A Yves Saint Laurent fashion advertisement featured in the Elle magazine (U.K) showing an unhealthily skinny model, has been banned by the Advertising Standards Authority (ASA).
The advert in question featured a black and white image of a woman lying on the floor with her hands on her head, and eyes closed. She was wearing a short black dress, a leather jacket and high heal shoes. The lighting effect and the pose used, highlighted the models thin rib cage and two thin legs.
After a complaint from an Elle magazine reader challenging how irresponsible the photograph in the advert is, the ASA ordered for this advertisement to be banned, as it ruled the featured model used was unhealthily thin and agreed this is irresponsible.
The ad breached CAP Code (Edition 12) rule 1.3 (Responsible advertising).
Yves Saint Laurent indicated they didn’t agree with the complainant, but didn’t give a detailed response. Elle magazine refused to comment on the issue.
Advert Banned Over Thin Model
CNN News – 3rd June 2015
Article written by Wen Dee
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